The pyramidal shape of this plant makes it a very distinctive member of the Borage (Boraginaceae) family, but its pale flowers are much less striking than those of other bugloss species.

Pale borage can grow up to a metre in height and is common throughout the Mediterranean region. It is not fussy about its habitat, either, and can be found in rocky and grassy habitats alike, as well as in abandoned farmland, in pastures, on roadsides and on waste ground.

This wildflower blooms from April through to the beginning of July, by which time most other Mediterranean wildflowers have died back.
The plants shown on this page were photographed in Crete at the beginning of April.